Click. 2021 brings message of hope
From 16 to 18 March, Booking.com's Click. event took place, an event not to be missed for the big players in the travel industry. This time it was not hosted in Amsterdam, but completely digital.
During this annual global event, Booking.com's most experienced leaders speak to their partners to inform, inspire and give insights into the future.
This year, Booking.com wanted to give its partners a boost and make sure they are ready for 2021. The year that will undoubtedly go down in history as one of the most crucial within the tourism sector.
We list the highlights of this leading online event for you.
2021 is about opportunities
Of course, the Covid pandemic could not be ignored at the event. CEO Glenn Fogel encouraged the partners after a year full of challenges and told them that hope is on its way with the arrival of the long-awaited vaccine. The focus was on strategic advice, products, tools and services that partners need to capture demand.
New tools and a reimagined Genius programme
During the three-day event, Booking.com also talked extensively about the tools and programmes that were launched during the past corona year, such as new dashboards that provide data to partners so they can focus on demand as travel markets begin to open up.
The future vision of the reimagined loyalty programme Genius was also revealed. The Genius programme help you gain even more visibility, increase bookings and grow your business in 2021 and beyond.
Discover how you can get involved in the Genius programme.
"We will get there, and Booking.com will be doing everything we can to get to that day sooner."
CEO Booking.com
Strong focus on Connected Trip
Due to the corona pandemic, there is a clear shift in consumer behaviour regarding mobile booking. In 2020, more than 60% of all overnight bookings on Booking.com was made via mobile devices. An absolute record!
By focusing even more on the Connected Trip, Booking.com wants to compete with Google and stimulate travellers to compose a complete holiday in one single booking. Booking.com therefore wants to focus even more on offering additional travel products such as cars, flights, taxis and attractions.
Sustainability is key
Sustainability is becoming increasingly important in our society and was therefore also an important theme at Click. Research has shown that 70% of consumers would be more likely to choose a particular accommodation if they were certain that they were taking initiatives towards sustainability. That is why it is very important for hoteliers to keep their assets and efforts regarding sustainability up to date on the Booking.com page.
Want to know more? Read the highlights of Click.2021 on Booking.com
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